Blog: Ads
Notes on SEO, GEO, video, sites, apps and ads for businesses in Dubai, from my own work.
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AI assistant vs sales manager: what to hand over, what to keep
Give an AI assistant the first reply, the repeat questions and the sorting of requests, and keep custom prices, money, complaints and anything urgent with a person.
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WhatsApp Business API: Do You Need It for a UAE Business?
Most small UAE businesses can start with the free WhatsApp Business app and move to the API once several people or a system have to work the same number.
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10 questions to ask a marketing agency in Dubai before you sign
Ask a marketing agency ten specific questions about people, money, access, tracking and exit terms, and judge the proposal by how concrete the answers are.
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Cost per Click in Dubai by Industry: 2026 Search Data
A click on a commercial Google query for marketing and web services in the UAE costs about $6 to $43 (AED 24 to 158), with SEO queries at the top and price-research queries at the bottom.
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Beyond Instagram: Google, TikTok, Pinterest, Threads in the UAE
Move budget toward channels that match how your customer decides: Google Search for people with a need today, TikTok for discovery and in-app search, Pinterest for plans made weeks ahead, and Threads as a text-led placement inside Meta.
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Why Instagram ads disappoint in Dubai and what to check
Instagram ads in Dubai disappoint because many businesses bid for the same small, wealthy audience, and most owners cannot see which paid clicks became paying customers.
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