Blog: Cases
Notes on SEO, GEO, video, sites, apps and ads for businesses in Dubai, from my own work.
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Roscongress (EEF) live streaming: lessons for UAE events
I was the contractor for live broadcasts for Roscongress at the Eastern Economic Forum in Vladivostok, and the same structure of roles, signal chain and backups applies to a launch, conference or panel streamed in the UAE.
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Lucent Rental case: supercar site, 360° spin and built-in CRM
Lucent Rental is a bilingual supercar rental site for Dubai with a CRM, a shared inbox, payments after manual confirmation and a daily RTA fines check built into one system.
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Pushka case: a guest app for a Dubai lounge, feature by feature
Pushka is a guest app for one lounge in Dubai: a cashback card opened by QR at the venue, seat-by-seat booking on the floor plan, an offline menu and a live bill settled on site.
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IMPERIA THE1 case: fitness app, website and Apple Watch
IMPERIA THE1 is a fitness coaching app in the App Store, built as one system with Apple Watch screens, a branching onboarding film, learning modules and a website with an account area.
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Moon Mars case: 10 restaurants got in touch in month one
In the first month of the moonmars.ae site, 10 restaurants in a narrow segment got in touch, through a bilingual site built around service pages, city pages and Google profiles.
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