Blog: Personal brand
Notes on SEO, GEO, video, sites, apps and ads for businesses in Dubai, from my own work.
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From Video to Paying Client: How to Link Content to Revenue
A video turns into a paying client when it ends with one clear next step, the path to a chat takes two taps, and every lead carries a tag that shows which video sent it.
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TikTok and Yandex Dzen for UAE experts: formats and rules
For an expert in the UAE, TikTok is where strangers first meet you through a short spoken answer, and Yandex Dzen is where Russian-speaking readers stay for the full version of the same idea.
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Silly questions: making a lawyer or expert easy to understand
A 'silly questions' series puts the most basic client questions to an expert on camera and lets them answer in plain words, which makes the expert easy to understand and easy to trust.
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Personal brand without a content factory: a weekly plan
You can run a personal brand on one 90-minute recording a week if you cut it into six clips, six text posts and one article on your own site.
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Does your Dubai business need a personal brand? A clear test
You need a personal brand if clients buy your judgment or trust before they buy your service; if they buy a product, a price or a location, put the effort into the business brand first.
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