Encyclopedia

Short, plain definitions of the terms I use: GEO, AEO, hreflang, llms.txt and more.

• AEO explained: answer engine optimization for UAE businessesWhat AEO means, how answer engines pick a reply, how it differs from SEO and GEO, common mistakes and a checklist to test your pages in the UAE.
• Core Web Vitals: LCP, INP and CLS explained for UAE sitesWhat Core Web Vitals measure, the Google thresholds for LCP, INP and CLS, how field data differs from lab scores, and how a UAE business can check its site.
• GEO: what generative engine optimisation means for UAE firmsGEO defined for UAE business owners: how AI assistants pick sources, how GEO differs from SEO and AEO, how to measure it and a checklist to run monthly.
• Google Search Console: what it shows and how to use itWhat Google Search Console is, how its reports work, how it differs from Analytics, and a monthly check a Dubai business owner can run without a developer.
• hreflang: how language tags work on UAE multilingual sitesWhat hreflang is, how Google reads it, a worked EN/RU/AR example for a Dubai site, the mistakes that break it and how to test it on your own site.
• UTM parameters: what they are and how to tag your linksUTM parameters explained for UAE businesses: the five tags, a naming sheet, what breaks with WhatsApp and QR codes, and how to check the data in GA4.