Blog: Sites and apps
Notes on SEO, GEO, video, sites, apps and ads for businesses in Dubai, from my own work.
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Staff apps for venues: what changes on the floor and desk
A staff app sends each signal, such as an arriving guest, a new lead or a car due back, to the person who can act on it, so the shift stops depending on group chats and memory.
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An onboarding people finish: lessons from IMPERIA THE1
People finish an onboarding when every screen gives them something back: a reply in a real voice, a choice that changes what comes next, and a clear first action at the end.
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What Apple checks in App Review: lessons from three apps
Apple's reviewers open your build, try to reach every screen, and check payments, sign-in, permissions and metadata against the App Review Guidelines.
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A venue app from idea to App Store: the Pushka build
A venue app reaches the App Store once it covers one guest journey from arrival to bill, does things a website can't, has a staff side to receive requests, and passes Apple's review.
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RU/EN website in Dubai: what to translate, what to rewrite
Translate the pages that state facts, such as prices, specs, hours and policies, and rewrite the pages that have to persuade or rank, such as the homepage, service pages, FAQs and articles.
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Starting an Online Store in Dubai: First Steps Before Design
Start an online store in Dubai by confirming your licence allows e-commerce, getting a payment gateway approved, and writing your fulfilment and returns rules before anyone designs a single page.
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Restaurant Website Checklist for Dubai: Lessons from 537 Sites
A Dubai restaurant website needs five basics working together (HTTPS, a meta description, a menu as a web page, online booking and a WhatsApp button), and only 12 of 409 fully checked venue sites had all five.
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What to Put in a Website Contract in Dubai: Clause Checklist
A website contract in Dubai should fix the scope, ownership of the domain, code and content, the tests the site must pass before final payment, the payment stages and the exit terms.
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Freelance web designer vs agency in Dubai: how to choose
Hire a freelancer when one person can carry your site from design to launch, and an agency when the work needs several people at once or must continue while someone is away.
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