Personal brand
People buy from people. I come up with the person's channel, shoot it and run it.
What I do
What I do
For Aram, the coach behind IMPERIA THE1, I came up with the personal brand and run it: concept, shoots, TikTok and Yandex Zen.
With Isaak from Lucent Legal I made a series of short clips where a lawyer answers simple, even silly questions. It went down well, in my view.
This site follows the same idea: a studio named after the person who does the work.
What's included
What's included
- Concept
- Who the person is on camera, what they talk about and in what tone.
- Shoots
- Interviews, backstage, series.
- Channels
- TikTok and Yandex Zen for Aram and Isaak; the channel follows the audience.
- Running it
- I keep the series going and cut the clips for each platform.
How it goes
How it goes
You write
Who you are and who your clients are.
I come up with the format
A series that fits your expertise and your time.
I shoot
Several episodes per shoot day.
I run the channel
Publishing and the next ideas.
I give you a date after our first conversation, once I know the scope.
Price
Price
I name the price once I see the task: it depends on what you already have and what the work has to do.
Work
Projects where I did this myself
AI assistant
Ask my assistant
It's an AI assistant, not me. It answers in two or three short messages, asks what you need and passes you to me in WhatsApp or Telegram. It doesn't promise results.
Blog
On the blog
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From Video to Paying Client: How to Link Content to Revenue
A video turns into a paying client when it ends with one clear next step, the path to a chat takes two taps, and every lead carries a tag that shows which video sent it.
Read -
TikTok and Yandex Dzen for UAE experts: formats and rules
For an expert in the UAE, TikTok is where strangers first meet you through a short spoken answer, and Yandex Dzen is where Russian-speaking readers stay for the full version of the same idea.
Read -
Silly questions: making a lawyer or expert easy to understand
A 'silly questions' series puts the most basic client questions to an expert on camera and lets them answer in plain words, which makes the expert easy to understand and easy to trust.
Read
FAQ
Questions
Do I need a personal brand?
If clients choose you as a person, as with a lawyer, a coach or a founder, it helps them choose.
Which platforms?
For Aram and Isaak, TikTok and Yandex Zen. For you, wherever your clients watch.
Can you show views or followers?
Not yet: I don't publish numbers I haven't checked.
Tell me what you need
Write in WhatsApp or Telegram. I answer myself.