Aram Personal brand of a fitness coach: concept, shoots, TikTok and Yandex Zen
Aram is the coach behind IMPERIA THE1. I came up with his personal brand and I run it: the idea, the shoots and his channels on TikTok and Yandex Zen.
What I did
- Came up with how Aram sells: as a brand, the person first and the product after.
- Shoot for his channels myself, for example a night shoot in a garden with Aram on a bar stool.
- Keep one tone everywhere: tough, man to man, and never humiliating.
- He is also the coach inside the IMPERIA THE1 app, which I built.
- The same approach works for a lawyer: with Isaak from Lucent Legal I shoot short clips where he answers simple, even silly questions.
What's inside
- Brand concept and running it
- Shoots: night garden backstage
On the blog
-
Does your Dubai business need a personal brand? A clear test
You need a personal brand if clients buy your judgment or trust before they buy your service; if they buy a product, a price or a location, put the effort into the business brand first.
Read -
TikTok and Yandex Dzen for UAE experts: formats and rules
For an expert in the UAE, TikTok is where strangers first meet you through a short spoken answer, and Yandex Dzen is where Russian-speaking readers stay for the full version of the same idea.
Read -
Personal brand without a content factory: a weekly plan
You can run a personal brand on one 90-minute recording a week if you cut it into six clips, six text posts and one article on your own site.
Read